10 July , 2025
24.3 C
Stockholm

The Stomatol Sign
– Neon Nostalgia and the Glow of Stockholm’s Skyline

HomeStockholm UnveiledArchitectural LandmarksStomatol Sign: Stockholm’s First Neon Landmark
💡 Summary
See the Stomatol sign near Slussen—Stockholm’s first neon ad from 1909. This glowing icon blends vintage charm with city energy.

Stockholm’s iconic Stomatol sign

Make sure to include the famous Stomatol sign at Slussen on your itinerary when you visit Stockholm, a city renowned for its rich history and contemporary charm. This colorful piece of advertising history provides an intriguing look into the early days of neon signage in Sweden in addition to lighting up the city’s skyline.

The Stomatol sign: A historical neon beacon

First illuminated in 1909, the neon sign stands on the side of a building near Slussen. Recognized as the first animated neon sign in Stockholm, it marked a major breakthrough in advertising technology at the time. This timeless symbol continues to come to life as the city comes to a close, drawing in both residents and visitors with its nostalgic allure.

The glow’s backstory

The sign was initially made to advertise Stomatol toothpaste, and its continued existence in Stockholm is evidence of both its cultural significance and the enduring power of good advertising. The sign’s endearing animation of a toothpaste tube squeezing onto a brush is a straightforward but captivating display. It has grown to be a beloved feature of Stockholm’s skyline.

The sign has been on the nearby building at Klevgränd 1B since 1933. Mauritz Larsson, an inventor and artist, created the design, which includes 1,361 25W red, yellow, and white light bulbs.

A must-see

There is more to visiting the Stomatol sign for visitors to Slussen than just taking pictures. It is an opportunity to enter a historical site that links the city’s past and present. The sign is a wonderful place to stop during your sightseeing excursions because it is close to the busy Slussen transportation hub, easily accessible, and surrounded by Stockholm’s vibrant life.

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Discover the cultural blend of Stockholm

The trendy Södermalm district, with its eclectic mix of shops, cafes, and galleries, and the charming Gamla Stan, with its winding cobblestone streets, are nearby attractions. With its constant glow, the Stomatol sign connects these disparate parts of the city both literally and figuratively.

💡 The Stomatol Sign—Stockholm’s First Neon Glow
Perched above Slussen since the early 1900s, the Stomatol sign is a gleaming piece of Stockholm’s advertising history. Originally promoting a popular toothpaste brand, it was Sweden’s very first animated neon sign—and quickly became a landmark. With its blinking lights mimicking a sparkling smile, it brought modern flair to the city skyline long before digital billboards arrived. The sign remains an enduring symbol of vintage charm and urban nostalgia.

Attraction Info

English The Stomatol Sign at Slussen

Swedish Stomatolskylten vid Slussen

Address
📍Katarinavägen 15
🗺️Södermalm, Stockholm
Getting there
🚇Slussen (Red and Green Lines)
🚌Several buses stop at Slussen terminal
🚶‍♂️Visible from Slussen and Mosebacke; accessible by foot.
🚗Easily accessible by bicycle, racks nearby.
🅿️Limited street parking available nearby on Katarinavägen.
Other Info
ℹ️One of Stockholm’s oldest neon signs, advertising Stomatol toothpaste since the 1920s.

Attractions nearby

Places to stay in the area

Hotel Frantz
9.2

Hotel Frantz

⭐ 4.0 | 📈 9.2 | 🏨 Hotel | 📍 Peter Myndes Backe 5, Södermalm

Hotel Frantz, part of WorldHotels Crafted, blends historic charm with contemporary elegance. Nestled in a vibrant neighborhood, this boutique hotel offers unique, stylish rooms and personalized service. Take pleasure in its rich history, modern comforts, and proximity to cultural landmarks, all of which contribute to a memorable stay in the heart of the city.

Hilton Stockholm Slussen Hotel
8.3

Hilton Stockholm Slussen Hotel

⭐ 4.0 | 📈 8.3 | 🏨 Hotel | 📍 Guldgränd 8, Old Town

Hilton Stockholm Slussen Hotel: Experience seamless service, free Wi-Fi, airport transfer, and parking. Enjoy 24-hour room service, smoke-free rooms, and entertainment options. Start your day with breakfast and unwind at our bar and nightclub. Stay active in the fitness center.

Guldgränd
9.2

Guldgränd

⭐ 3.0 | 📈 9.2 | 🏨 Serviced apartment | 📍 Guldgränd 5, Södermalm

Located in the heart of the city, Guldgränd seamlessly combines elegance with convenience. Its stylishly appointed apartments offer a perfect retreat for visitors seeking a homely atmosphere amidst urban vibrance. With excellent transport links and proximity to cultural landmarks, Guldgränd is your gateway to exploring the rich tapestry of city life.

Scandic Sjöfartshotellet
7.8

Scandic Sjöfartshotellet

⭐ 4.0 | 📈 7.8 | 🏨 Hotel | 📍 Katarinavägen 26, Södermalm

Enjoy free Wi-Fi, parking, and express check-in. Rooms offer entertainment features and designated smoking zones. Begin your day with breakfast and enjoy on-site dining. Relax at the bar, steam room, sauna, and fitness center. Engage in activities for a delightful experience.

StockholmMuseum Map

🖼 130+ Museums & Attractions  |  🧒 Family-Friendly  |  📍 Citywide Locations

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