Bullens Pilsnerkorv
– The campfire classic since 1953

A Short History

Bullens Pilsnerkorv was launched in 1953 by Scan and is named after actor and food lover Erik “Bullen” Berglund.
Berglund was famous for his roles in so-called “pilsner films,” light comedies popular in the 1930s and 40s.
His face on the can quickly made the product both trusted and iconic.

Interestingly, despite the name, there’s no beer in Bullens Pilsnerkorv—the “pilsner” refers more to the cheerful,
everyday spirit of the films than to the ingredients.

Why It Became Iconic

• Practicality 🥫 – Long shelf life and easy to heat, even over an open fire.
• Nostalgia 🌟 – A taste many Swedes associate with childhood trips and simple meals.
• Identity 🇸🇪 – A humble product that captures a piece of Swedish everyday culture.

Serving Traditions

• Heated directly in its can over a campfire.
• As late-night food after parties.
• As an emergency or “prepper” staple.
• Simply with bread and mustard for a quick, comforting meal.