Bullens Pilsnerkorv
– The campfire classic since 1953

An opened can of Bullens Pilsner Sausage. © StockholmMuseum.com

💡 Summary
Bullens Pilsnerkorv was introduced in 1953 and quickly found its place in Swedish food culture. Named after actor Erik “Bullen” Berglund, whose face still decorates the can, this humble pork sausage in brine has become much more than a convenience food. Loved for its practicality, nostalgia, and connection to Swedish identity, Bullens Pilsnerkorv is enjoyed around campfires, at late-night gatherings, and even kept as a trusted prepping staple.

Bullens Pilsnerkorv – The Campfire Classic Since 1953

A Short History

Bullens Pilsnerkorv was launched in 1953 by Scan and is named after actor and food lover Erik “Bullen” Berglund.
Berglund was famous for his roles in so-called “pilsner films,” light comedies popular in the 1930s and 40s.
His face on the can quickly made the product both trusted and iconic.

Interestingly, despite the name, there’s no beer in Bullens Pilsnerkorv—the “pilsner” refers more to the cheerful,
everyday spirit of the films than to the ingredients.

Why It Became Iconic

Practicality 🥫 – Long shelf life and easy to heat, even over an open fire.
Nostalgia 🌟 – A taste many Swedes associate with childhood trips and simple meals.
Identity 🇸🇪 – A humble product that captures a piece of Swedish everyday culture.

Serving Traditions

Heated directly in its can over a campfire.
As late-night food after parties.
As an emergency or “prepper” staple.
Simply with bread and mustard for a quick, comforting meal.

Quick Facts🗓️ Launched: 1953
👤 Named after: Actor Erik “Bullen” Berglund
🥫 Format: Pork sausages in brine, canned
🏕️ Best for: Camping, prepping, late-night snacks
🎬 Fun fact: Inspired by the cheerful “pilsner film” era